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A99ii sales figures?

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BobMc View Drop Down
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Post Options Post Options   Quote BobMc Quote  Post ReplyReply Direct Link To This Post Topic: A99ii sales figures?
    Posted: 18 April 2017 at 17:05
This Friday, it will be 23 weeks sense the first “A99ii First Impressions” post and there is still a shortage of A99ii availability. Amazon.com still posts “Usually ships within 1 to 2 months”. B&H has had short periods of “In Stock” measured in hours but currently posts “More on the Way Expected availability: 7-14 business days”

The question is:

Is Sony just unable to keep up with demand or are they deliberately restricting production to keep up the impression of huge demand? Has anyone seen actual sales figures?
 



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Swede101 View Drop Down
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Post Options Post Options   Quote Swede101 Quote  Post ReplyReply Direct Link To This Post Posted: 18 April 2017 at 20:18
I am not sure I have seen any official sales figures for a specific camera model from ANY manufacturer, ever.

The only thing we know is that Sony have said that the demand for A99 II was considerably higher than they had expected.

And conspiracy theories are almost always false. :-)
I think we can be pretty sure that Sony, like essentially all manufacturers with their products, is trying to produce as many A99 II as they are able to sell. Particularly in a shrinking camera market!

In case they really would deliberately restrict the production - who would notice? The only result a decrease of production would yield, is to lower the profit for Sony, hardly desirable.

The shortage you have noticed might be entirely up to that it is harder for Sony to scale up the production of A99 II. It is considerably more work involved to produce an A-mount body than an E-mount body, and unlike E-mount every SLT camera e.g. has to have its AF-system individually adjusted, as you know.
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Edited by Swede101 - 18 April 2017 at 22:21
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Post Options Post Options   Quote Jozioau Quote  Post ReplyReply Direct Link To This Post Posted: 18 April 2017 at 22:40
From what I've been told, by camera stores, the Australian market is being catered for by building to order. When a customer commits to purchase an a99ii, the order is placed and about one month later the camera comes off the production line and is delivered.
Don't know whether the same applies in other markets.
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Post Options Post Options   Quote Swede101 Quote  Post ReplyReply Direct Link To This Post Posted: 19 April 2017 at 00:59
A99 II would be built by order only? That is certainly not the case for the Swedish market, and it is VERY unlikely the case for any other market, and not for the Australian either.

I would interpret what you have been told as that it is Sony Australia who don't stock any A99 II, and don't place any order to Sony Japan until they have got perhaps a few orders.

Sony Australia have made abundantly clear that they don't want to sell A-mount at all - they even made videos and advertisements saying that the mirror was smashed for ever and replaced by mirrorless cameras!

Unfortunately, what I have seen is that there has been more critic and complains directed to Sony Australia than to all other Sony agents in the world. Together!



Edited by Swede101 - 19 April 2017 at 01:05
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Post Options Post Options   Quote Rssweetman Quote  Post ReplyReply Direct Link To This Post Posted: 20 April 2017 at 13:50
I agree with Swede101, I think Sony build batches of models and then ship them out. I think in the case of the A99ii the initial batches were very small in size (ie total units) and mainly directed towards Europe and non-European demand in particular surprised them considerably. I also think they're right and that Sony AUS/NZ only request stock from Sony Japan when sufficiently motivated by requests to do so by customers.

I highly doubt that Sony are still producing the A7/A7R/A7s models that they still list for sale as "current" on their websites and are running down stocks until such time ie new batches of latest gen models (A9, A7rii, A7sII, A99ii, A7ii?) only are being/will be produced.

For the future of A-mount we can only hope that the "surprise" was such that they've built/contracted to build further batches of A99ii models.

It's an interesting question BTW to speculate to what happened to the last few new but unsold Sony A99 (ie original v1) bodies that were still unsold on the release of the A99ii, models were still available at retailers the day before but virtually none thereafter (except for VERY small retailers according to my recollection)....
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Post Options Post Options   Quote addy landzaat Quote  Post ReplyReply Direct Link To This Post Posted: 20 April 2017 at 14:15
Originally posted by Rssweetman Rssweetman wrote:

I highly doubt that Sony are still producing the A7/A7R/A7s models that they still list for sale as "current" on their websites and are running down stocks until such time ie new batches of latest gen models (A9, A7rii, A7sII, A99ii, A7ii?) only are being/will be produced.
I don't think I agree with this assessment. It would mean they overproduced the mark 1's by a massive amount. My gut feeling (just as good as yours ) tells me Sony is still producing the plain Jane A7 as a cheap 6D/D610 competitor, at least until recently. Two years after the introduction of its successor (the A7m2) I can still buy this camera brandspanking new at most bigger stores here.
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Post Options Post Options   Quote sybersitizen Quote  Post ReplyReply Direct Link To This Post Posted: 20 April 2017 at 16:40
Originally posted by Rssweetman Rssweetman wrote:

It's an interesting question BTW to speculate to what happened to the last few new but unsold Sony A99 (ie original v1) bodies that were still unsold on the release of the A99ii ...

I know what happened to one of them.
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Post Options Post Options   Quote kefkafloyd Quote  Post ReplyReply Direct Link To This Post Posted: 20 April 2017 at 17:15
Originally posted by sybersitizen sybersitizen wrote:

Originally posted by Rssweetman Rssweetman wrote:

It's an interesting question BTW to speculate to what happened to the last few new but unsold Sony A99 (ie original v1) bodies that were still unsold on the release of the A99ii ...

I know what happened to one of them.


You could have flipped that on fleabay for twice the price, but I guess you're going to hang on to it. Well scored!
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Post Options Post Options   Quote owenn01 Quote  Post ReplyReply Direct Link To This Post Posted: 20 April 2017 at 17:34
Originally posted by sybersitizen sybersitizen wrote:

Originally posted by Rssweetman Rssweetman wrote:

It's an interesting question BTW to speculate to what happened to the last few new but unsold Sony A99 (ie original v1) bodies that were still unsold on the release of the A99ii ...

I know what happened to one of them.


I also know what happened to another one of them - I had it within my hands 4 days after my original a99 was stolen from our house after a break-in. For some reason I was really hoping that there weren't any more available in the UK. There were but, you know, I am still happy to have one back!
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Post Options Post Options   Quote Steve-S Quote  Post ReplyReply Direct Link To This Post Posted: 21 April 2017 at 07:38
Originally posted by Jozioau Jozioau wrote:

From what I've been told, by camera stores, the Australian market is being catered for by building to order. When a customer commits to purchase an a99ii, the order is placed and about one month later the camera comes off the production line and is delivered.
Don't know whether the same applies in other markets.

It is certainly not the case that there is a production-line somewhere that COULD BE producing a99ii's (where an "order" for an a99ii could be "produced" on demand) but ISN'T doing so.

These camera's are made bulk/batch (I wouild guess at least 5000 units at a time), sent to a warehouse, and shipped at need.

Sounds to me like there's an urban-legend-esque story making the rounds. I'd expect the true original story goes something like "We have to special-order every one -- There are none in the pipeline for Australia." (meaning the distribution pipeline, not the manufacturing one).

But that's just my guess ...
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Post Options Post Options   Quote lonewolf Quote  Post ReplyReply Direct Link To This Post Posted: 21 April 2017 at 07:57
I agree, just retailers not wanting to get caught with stock and not be able to sell it.
So order in once deposit paid etc on a case by case basis
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Post Options Post Options   Quote sybersitizen Quote  Post ReplyReply Direct Link To This Post Posted: 21 April 2017 at 17:36
Originally posted by Steve-S Steve-S wrote:

Sounds to me like there's an urban-legend-esque story making the rounds. I'd expect the true original story goes something like "We have to special-order every one -- There are none in the pipeline for Australia." (meaning the distribution pipeline, not the manufacturing one).

Sony Australia is understandably embarrassed after their unilateral attempt to kill A-mount a few years back. I suspect they're willing to say anything.
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Post Options Post Options   Quote Rssweetman Quote  Post ReplyReply Direct Link To This Post Posted: 27 April 2017 at 13:19
Originally posted by addy landzaat addy landzaat wrote:

Originally posted by Rssweetman Rssweetman wrote:

I highly doubt that Sony are still producing the A7/A7R/A7s models that they still list for sale as "current" on their websites and are running down stocks until such time ie new batches of latest gen models (A9, A7rii, A7sII, A99ii, A7ii?) only are being/will be produced.
I don't think I agree with this assessment. It would mean they overproduced the mark 1's by a massive amount. My gut feeling (just as good as yours ) tells me Sony is still producing the plain Jane A7 as a cheap 6D/D610 competitor, at least until recently. Two years after the introduction of its successor (the A7m2) I can still buy this camera brandspanking new at most bigger stores here.


Agreed: your guess is as good as mine, if not better! I'm however going to double-down though and state my suspicion that the A9 is the "replacement" for the A7ii, ie that there WON'T be an A7iii and that production of the A7ii will likewise be cut in due course/has been.

All the manufacturers are desperate to increase the average sales cost of models to make up for lower sales on "basic" models. Leaving early generation over-produced stock out there and gradually only making higher priced, 'prestige' models would benefit both the bottom line, revenue charts and brand perceptions, especially where freed up capacity in the factory allows production of popular models in greater quantity, eg through smaller subsequent batches....
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Post Options Post Options   Quote Miranda F Quote  Post ReplyReply Direct Link To This Post Posted: 28 April 2017 at 12:55
Smart production methods make smaller and smaller batches economic to make so the question really becomes not a technical one but a pure marketing one, and therefore subject both to Sony marketing executives and to the many users or potential new users.
My feeling is Sony want to keep a range of models with different prices and features covering as large a part of the market as possible, and they will continue to market older models where that helps them.

I agree an A9r or A9s is more likely to be the next model than an A7pIII for any value of 'p', but I wouldn't be certain.
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