7th January 2008

 

Affordable performance: α200 dslr makes superlative imaging even more accessible

Sony alpha 200

 

 

A perfect introduction to the exciting world of digital SLR photography, the new α200 digital SLR camera teams superb imaging quality with ease of use and advanced creative options.

 

Compact and comfortable to handle, the α200 is compatible with the growing a range of over 20 interchangeable lenses plus lighting systems and other accessories.

 

 

 

Superb imaging quality

 

The α200 features powerful noise reduction and image processing techniques borrowed from the advanced Sony a700 to deliver even higher picture quality – even under challenging shooting conditions. Delivering rich, vivid colours and brilliantly detailed tonal reproduction, 10.2 effective megapixel CCD sensor gains new noise reduction circuitry. Performance of the BIONZ image processing engine is also enhanced, contributing to lower picture noise in all shooting situations.

 

Sensitivity is boosted to a maximum ISO 3200, allowing successful handheld shooting in low-light conditions without flash. A special High ISO Noise Reduction mode improves picture quality still further at increased sensitivity settings.

 

 

 

Super SteadyShot™ inside compatible with all α lenses

 

Super SteadyShot™ optical image stabilisation inside the camera body gives effective anti-shake performance with all a lenses: this includes the supplied 18-70mm kit lens as well as macro and standard optics that aren’t typically available in stabilised form. A new control algorithm on the α200 now boosts Super SteadyShot™ effectiveness between 2.5 and 3.5 steps, compared with the 2.0-3.5 step range of the α100.

 

 

 

Responsive and easy to use

 

Alongside its superb picture quality, the α200 allows photographers of all abilities to shoot great-looking pictures with greater comfort and confidence.

The large, easy-to-view 2.7-inch Clear Photo LCD now features a handy Camera Function Display. The uncluttered screen allows quick, unambiguous selection and adjustment of camera settings, even for novice photographers. The display also gains a new RGB histogram mode for checking the colour balance of captured images.


The camera’s enhanced responsiveness allows photographers to react quickly to spontaneous picture opportunities. Faster, more accurate AF with improved predictive control performance allows successful capture of subjects even when they’re moving. The centre-cross 9-point AF sensor module now features a new AF motor plus improved control logic, accelerating overall AF speed. An AF button allows quick manual switchover of focus area to the centre of the frame – ideal for quick focusing on small subjects.
 The powerful InfoLITHIUM™ NP-FM500H rechargeable battery pack delivers up to 750 shots between charges (CIPA measurement). Remaining battery life is displayed on the LCD screen as a percentage for extended shooting without worrying about power levels.

 

Available as an option, the new VG-B30AM Vertical Grip allows comfortable shooting in portrait or landscape positions. It also accepts up to two NP-FM500H batteries for extended shooting time between charges.

A new pop-up flash fires automatically in Auto or Scene Selection modes, or can be overridden if required for shooting in ambient light.

 

 

 

Enhanced creative features

 

As with its predecessor, the α200 makes it easy even for newcomers and causal photographers to achieve great-looking results with any scene.

The enhanced D-Range Optimiser (DRO) adjusts exposure and contrast for natural, balanced results, even with tricky backlit subjects. In DRO Advanced mode*, auto detection and correction with backlit scenes has now been significantly improved for beautifully exposed images.

 

Six Scene Selection modes set exposure and white balance settings, allowing the user to concentrate on the subject without worrying about camera parameters. In addition, eight Creative Styles make it easy to achieve a particular ‘look’ for a shot without complex settings.

* D-Range Optimiser Advanced mode uses technology provided by Apical Limited.

 

 

 

Optional accessories

 

The appeal of the α200 is enhanced with a full range of compatible a branded accessories. These include versatile high-power external flash units and flash accessories, eyepiece magnifier, angle finder for convenient macro photography, cable remote commanders and AC adaptor/charger. There’s also a choice of branded camera cases, lens cases and strap options.

A range of high quality Carl Zeiss filters enriches photographic possibilities while protecting your valuable lens collection.

 

 

 

Availability

 

The α200 Digital SLR camera will be available in kit form with an 18‑70mm lens from February 2008.

 

 

α200 Key Features

Camera Type

Digital SLR camera with built-in flash and interchangeable lenses

Lens mount

Compatible with Sony a lenses and Konica Minolta/Minolta MAXXUM/
DYNAX lenses

Image sensor

APS-C size CCD with anti-dust system

Sensor resolution

10.2 effective megapixels

Image processor

Sony BIONZ engine

Image stabilisation

Super SteadyShot with approx. 2.5 – 3.5 EV decrease in shutter speed (actual stabilisation depends on shooting conditions and lens)

Noise reduction

Long exp. & High ISO NR at ISO1600 / 3200

Creative Styles

Preset modes: Standard, Vivid, Portrait, Landscape, Night View, Sunset, B/W, Adobe RGB. Adjustable parameters: Contrast, Saturation, Sharpness

D-Range Optimiser

operating modes: Off, Standard, Advanced

Scene Selection modes

Portrait, Landscape, Macro, Sports, Sunset, Night Portrait / Night View

Viewfinder

Field of view: 95% / Magnification: 0.83x

AF system

TTL phase detection, centre-cross 9-point

Sensitivity

ISO100 - 3200 equivalent(Recommended Exposure Index)

Light metering

40-segment honeycomb with multi-segment, spot and centre weighted       modes

Flash modes

Auto, Fill-in, Wireless, Rear, High Speed Synchro and Slow Synchro (Wireless and High Speed Synchro modes require optional accessory flash HVL-F56AM or HVL-F36AM)

Built-in flash system

Auto popup (GN 12) with manual popup button

Shutter speed range

1/4000 sec. - 30 sec., bulb (Flash sync speed 1/160 sec.)

Continuous shooting rate

Up to approx. 3 fps

Max no. of frames

recordable (continuous)

JPEG Fine/Std: unlimited
(until memory card is full), RAW+JPEG: 3, RAW: 6

Monitor screen

Transparent TFT / 2.7-inch Clear Photo LCD (230k dots) with AR coating

Histogram display

Brightness, RGB

Function menu

Camera Function Display with direct control of Flash Mode, AF Mode, WB, Metering Mode, AF Area, DRO

Battery type

NP-FM500H with InfoLITHIUM % power remaining display on screen

Battery life

Approx. 750 shots (CIPA measurement)

Vertical control grip

VG-B30AM (optional) accepts up to 2x NP-FM500H batteries

Recording media

CompactFlash card: Type I, Type II (Microdrive)
Memory Stick Duo, Memory Stick PRO Duo, Memory Stick PRO-HG Duo with optional adaptor.

Dimensions

WxHxD) Approx. 130.8 x 98.5 x 71.3 mm (excl. protrusions)

Weight

Approx. 532 g (w/o batteries or memory card)

 

 

 

 

 

 

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