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First Nikon; Now Phase One...

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owenn01 View Drop Down
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Post Options Post Options   Quote owenn01 Quote  Post ReplyReply Direct Link To This Post Topic: First Nikon; Now Phase One...
    Posted: 29 August 2018 at 16:31
Phase One have just announced a new camera as well; don't think it will trouble Sony (or Canikon for that matter) but the spec's do look rather impressive....

Best regards, Neil.
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Tricky01 View Drop Down
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Post Options Post Options   Quote Tricky01 Quote  Post ReplyReply Direct Link To This Post Posted: 29 August 2018 at 17:52
That's quite some camera. You won't have much money left to buy a computer fast enough to handle those images though!
A7iii, 15f2, 16-35f4, 24-105G, 35f1.8, 85f1.8, 135f1.8GM, 100-400GM, 1.4xTC // A mount: Sig180 3.5 Macro, Gitzo Traveller, Flashes+PixelKings website
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Jonas A-R View Drop Down
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Post Options Post Options   Quote Jonas A-R Quote  Post ReplyReply Direct Link To This Post Posted: 29 August 2018 at 18:42
Yup, wish I had the funds for one of those awesome danish cameras :)
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owenn01 View Drop Down
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Post Options Post Options   Quote owenn01 Quote  Post ReplyReply Direct Link To This Post Posted: 29 August 2018 at 18:49
Originally posted by Tricky01 Tricky01 wrote:

That's quite some camera. You won't have much money left to buy a computer fast enough to handle those images though!


You won't need one; it has Capture One built into it....
My Mantra: "Comment on other's work as you would wish to have yours commented upon". Go on - it's fun!
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Photosopher View Drop Down
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Post Options Post Options   Quote Photosopher Quote  Post ReplyReply Direct Link To This Post Posted: 30 August 2018 at 01:01
Very odd product photography of the camera on that link. The vast open space seems primed for ad/brochure copy that never arrived. The soft full lighting answers all mystery. Completely different than the spooky mysterious Nikon teaser campaign, and similar teaser campaign for the new Zeiss camera announcement.

Sorry, I can't resist the chance to photosophize a little here, seeing how product photography is part of my business.

The Phase One campaign avoids the Nikon/Zeiss close up mystery, and instead creates a sense of want, and longing. It's real, right there on the table, with nothing standing in the way between you and the best... Which is displayed smaller than typical, perhaps to make it seems psychologically more affordable/approachable than it truly is. It's a "No big deal" style campaign.

Maybe I'm completely off. But I'll be experimenting with this rather bland, but tasteful Phase One product photography approach.
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Post Options Post Options   Quote pdeley Quote  Post ReplyReply Direct Link To This Post Posted: 30 August 2018 at 01:54
Originally posted by Photosopher Photosopher wrote:

Maybe I'm completely off. But I'll be experimenting with this rather bland, but tasteful Phase One product photography approach.


Maybe it's more business-centered than bland? Assuming that pro medium format photographers are most likely of all photo pros to earn their living from advertising shoots, they'll no doubt be best placed to see right through a campaign that would be more smoke than substance. At a ratio of $1000 per 3 Mpx, the business math had better add up for any prospective buyers needing subatomic resolution!
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