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1 Question to improve your business

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ricardovaste View Drop Down
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Post Options Post Options   Quote ricardovaste Quote  Post ReplyReply Direct Link To This Post Topic: 1 Question to improve your business
    Posted: 08 February 2018 at 12:43
But I'm genuinely surprised to learn that so few photographers do this.

I read this quote yesterday and it reminded me of a teachable moment I experienced in my business.

"Left alone, copywriters write house ads to impress other copywriters, and art directors make layouts to impress other art directors. But trendy layouts and fancy copy don't impress prospective clients..." - David Ogilvy

Photographs taken almost purely to impress other photographers isn't something people like to speak about - but let me tell you, it definitely exists. Widely.

And I'm sure these people aren't bad people, as people are basically good, they're just a bit misguided.

Now if you have a strategy for marketing and selling your services, when you come to deliver your work to the clients, everything about the work itself and how it's delivered will be part of a whole.

It'll mean everything that your marketing has pointed towards. They'll love it for exactly the reasons they commissioned you (and might even get more than they expected, too).

But if we assume for a moment you haven't quite worked out that perfect strategy yet, here's one question you can ask to help improve this part of your business:

Ask your clients why they commissioned you.

It's that simple! When they've signed and they're happy moving forward, ask them why they've chosen you, and over anyone else.

And the answer might surprise you if you're first starting out, but it's nothing to be scared of. This is something you can use in your marketing, and filter it down into how you operate.

p.s. just to add, ask as many people for an extended period to build up a map of why people hired you. Then look for trends and try to build something around that.
I photograph the moments in people's lives that mean the most to them: Richard Harris Photography
 



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WilmarcoImaging View Drop Down
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Post Options Post Options   Quote WilmarcoImaging Quote  Post ReplyReply Direct Link To This Post Posted: 18 March 2018 at 00:41
This is interesting, I have not done this before, and will give it some thought. What are some of the responses you have received?
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Miranda F View Drop Down
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Post Options Post Options   Quote Miranda F Quote  Post ReplyReply Direct Link To This Post Posted: 18 March 2018 at 17:13
Does it bother you if they say something like 'I just liked the sound of your name'?
Miranda F & Sensorex, Sony A58, Nex-6, Dynax 4, 5, 60, 500si/600si/700si/800si, various Sony & Minolta lenses, several Tamrons, lots of MF primes and *far* too many old film cameras . . .
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ricardovaste View Drop Down
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Post Options Post Options   Quote ricardovaste Quote  Post ReplyReply Direct Link To This Post Posted: 05 April 2018 at 15:10
Originally posted by WilmarcoImaging WilmarcoImaging wrote:

This is interesting, I have not done this before, and will give it some thought. What are some of the responses you have received?


Give it thought...? Why not DO something?

My responses are in my testimonials: http://www.rharris-images.com/reviews/

If you don't know through natural conversation or through a review, then you need to ASK people directly.

Originally posted by Miranda F Miranda F wrote:

Does it bother you if they say something like 'I just liked the sound of your name'?


No one would ever get that far along with me, to actually pay and sign, for them to only want to work with me "because they like the sound of my name". It's a separate discussion but you obviously need a process for taking on work which naturally reveals why people want to work with you. And it's not about ego (though someone telling they love your work will obviously inflate that, and for good reasons). If someone just wants to work with you "because you have a nice name or you have nice shoes" then they're going to be BAD to work with for a whole host of reasons before, during and after.
I photograph the moments in people's lives that mean the most to them: Richard Harris Photography
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