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First Nikon; Now Phase One...
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owenn01 View Drop Down
Alpha Eyes group
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Joined: 20 May 2008
Country: United Kingdom
Location: Kent
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Posts: 11578 		Post Options Post Options   Quote owenn01 Quote  Post ReplyReply Direct Link To This Post Topic: First Nikon; Now Phase One...
    Posted: 29 August 2018 at 16:31
Phase One have just announced a new camera as well; don't think it will trouble Sony (or Canikon for that matter) but the spec's do look rather impressive....

Best regards, Neil.
My Mantra: "Comment on other's work as you would wish to have yours commented upon". Go on - it's fun!
 



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Tricky01 View Drop Down
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Joined: 08 September 2010
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Location: Woodley, Berks.
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Posts: 3185 		Post Options Post Options   Quote Tricky01 Quote  Post ReplyReply Direct Link To This Post Posted: 29 August 2018 at 17:52
That's quite some camera. You won't have much money left to buy a computer fast enough to handle those images though!
web
A9, A7Riii, A7R (full spectrum) 12f2.8, 15f2, 16-35f4, tam28-200, 35f1.8, 50 1.8, 85f1.8, 90f2.8, 135GM, 100-400GM, 200-600G, 1.4xTC // A: Sig 90f2.8 & 180f3.5
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Jonas A-R View Drop Down
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Posts: 1645 		Post Options Post Options   Quote Jonas A-R Quote  Post ReplyReply Direct Link To This Post Posted: 29 August 2018 at 18:42
Yup, wish I had the funds for one of those awesome danish cameras :)
a9 a6300
21/2.8 Loxia 35/1.4Z 50/1.4Z 85/1.4GM 90/2.8G Laowa 100mm F2.8 Ultra Macro 100/2.8GM 135/1.8GM
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owenn01 View Drop Down
Alpha Eyes group
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Joined: 20 May 2008
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Posts: 11578 		Post Options Post Options   Quote owenn01 Quote  Post ReplyReply Direct Link To This Post Posted: 29 August 2018 at 18:49
Originally posted by Tricky01 Tricky01 wrote:

That's quite some camera. You won't have much money left to buy a computer fast enough to handle those images though!


You won't need one; it has Capture One built into it....
My Mantra: "Comment on other's work as you would wish to have yours commented upon". Go on - it's fun!
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Photosopher View Drop Down
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Joined: 13 June 2010
Country: United States
Location: St. Louis Mo
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Posts: 4190 		Post Options Post Options   Quote Photosopher Quote  Post ReplyReply Direct Link To This Post Posted: 30 August 2018 at 01:01
Very odd product photography of the camera on that link. The vast open space seems primed for ad/brochure copy that never arrived. The soft full lighting answers all mystery. Completely different than the spooky mysterious Nikon teaser campaign, and similar teaser campaign for the new Zeiss camera announcement.

Sorry, I can't resist the chance to photosophize a little here, seeing how product photography is part of my business.

The Phase One campaign avoids the Nikon/Zeiss close up mystery, and instead creates a sense of want, and longing. It's real, right there on the table, with nothing standing in the way between you and the best... Which is displayed smaller than typical, perhaps to make it seems psychologically more affordable/approachable than it truly is. It's a "No big deal" style campaign.

Maybe I'm completely off. But I'll be experimenting with this rather bland, but tasteful Phase One product photography approach.
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pdeley View Drop Down
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Posts: 2718 		Post Options Post Options   Quote pdeley Quote  Post ReplyReply Direct Link To This Post Posted: 30 August 2018 at 01:54
Originally posted by Photosopher Photosopher wrote:

Maybe I'm completely off. But I'll be experimenting with this rather bland, but tasteful Phase One product photography approach.


Maybe it's more business-centered than bland? Assuming that pro medium format photographers are most likely of all photo pros to earn their living from advertising shoots, they'll no doubt be best placed to see right through a campaign that would be more smoke than substance. At a ratio of $1000 per 3 Mpx, the business math had better add up for any prospective buyers needing subatomic resolution!
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