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Olympus selling the Imaging business!

mirthseeker View Drop Down
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Post Options Post Options   Quote mirthseeker Quote  Post ReplyReply Direct Link To This Post Topic: Olympus selling the Imaging business!
    Posted: 24 June 2020 at 10:26
Olympus is selling out of its Imaging (camera) business.
They have signed a memo of understanding with a Japanese Private Equity Fund, because of ongoing losses, and appear to be trying to give assurances that the division will be restructured, and continue. Time will tell!

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Bob J View Drop Down
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Post Options Post Options   Quote Bob J Quote  Post ReplyReply Direct Link To This Post Posted: 24 June 2020 at 10:43
Worrying news - they have some nice cameras and a great brand, hopefully they will keep going in some form.
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dCap View Drop Down
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Post Options Post Options   Quote dCap Quote  Post ReplyReply Direct Link To This Post Posted: 24 June 2020 at 11:58
While I have a little nostalgia for the Olympus camera brand they have made some fabulous mistakes over time ... and I'm quite happy to see them up for sale. This has been rumored for about 2 years.

At the tail end of the film era (yes, it ended). Olympus trippled the new price of the OM-4Ti and all the new lenses in a poorly thought out and failed attempted to become Leica. Most camera stores stopped stocking them a couple of months later.

At that time I had two OM-1 bodies and a few lenses. Used them as my manual (removed the battery) cameras.

Also as a former Olympus m43 shooter. Having had a couple of big43 (plus 3 lenses) and perhaps 5x micro43 bodies (and most of the primes) I abandoned Olympus at the end of 2018. They've failed to put 20mp sensor into any of their mid-lower end models (but Panasonic does now put that into the mid level). And they've dumbed down a couple of models: E-M10 III was a spec drop from the II. I had E-M10 and E-M10 II when I deserted them. They also reduced build quality on their 'best' camera E-M5 III which turned a lot of E-M5II users crazy. That has been their best selling camera. Not to mention the price on the Pen-F.

There were strong rumors that Panasonic's IBIS (a relatively recent thing) is licenced from Olympus. And also possibly Fuji (or was it Sony - unlikely?) IBIS was one of Olympus' main mirrorless stand-put points and they failed to see that keeping it to themselves would be smart.

I hope Panasonic buys them (it is not like m43 has any form of monopoly and I cannot see any competitor complaining). There is still a big advantage for people wanting small camers/lenses. And small 4K cameras. Putting Olympus lens designs inside a Panasonic shell ... but let the lens be properly compatible with Panasonic bodies (correction, dual IBIS/OIS) would be much appreciated.

Alas Panasonic has been caught asleep on the job with their 4K advantage and now even FujiFilm bests them in some comparable models. Pan got busy making FF and forgot to take care of m43.

Those that (understandably in here) haven't delved into m43 ... Panasonic and Olympus zooms zoom in different directions!! Oh joy! One brand is clockwise the other anti-clockwise. So if you have zooms you probably only have one brand. Lens OIS can be combined with body IBIS but only Pan/Pan or Oly/Oly.
You cannot mix and match brands and combine OIS/IBIS. Which some people only discover after purchase. While there is a shared mount a lot of people will stay on-brand for their glass. Dopey. Both of them. Aliance it has not been.

Remember Minolta/Konica-Minolta become Sony's camera business. And y'all got some great things to play with. A7 line being the undisputed king of FF mirrorless. So, hopefully this is the start of something nice.

Mmmm, I'm now fairly certain that it was the first A7II's IBIS that was licenced from Olympus. Two format sizes at either end of the main hobby area. So, a cash earner for Oly. But today the A7II (new) is the same price as the out-going E-M5 II (now on v III).

Olympus glass is nice stuff. Maybe they should turn into a new Sigma/Tamron/Tokina and whoever buys them sell the body IP off to Panasonic and stick to glass - Oly optical design is amazing stuff.

Edited by dCap - 24 June 2020 at 12:11
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pegelli View Drop Down
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Post Options Post Options   Quote pegelli Quote  Post ReplyReply Direct Link To This Post Posted: 24 June 2020 at 12:52
I hope they will continue the brand and the legacy. I have a soft spot for them and still have and use my Olympus film camera as well as many lenses that do double duty on E-mount with an adapter. Their optics are great, from the OM Zuiko's to the PEN-F lenses and now their digital line-up.

Not sure about their digital bodies, great features, small, light that's all good. Only not so sure about the small sensor, but that's probably because I am spoiled by mirrorless FF.
Mind the bandwidth of others, don't link pictures larger then 1024 wide or 960 pix high, see here
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Post Options Post Options   Quote owenn01 Quote  Post ReplyReply Direct Link To This Post Posted: 26 June 2020 at 22:24
I too wish them well; an OM2SP was my last camera before I moved over to Minolta many years ago and I too still have something of a soft spot for them. Optically very good, though the bodies (and with the OM2SP battery issues) sometimes were their weak point. I do hope they maintain some place in the market as competition is always a good thing.

Best regards, Neil.
My Mantra: "Comment on other's work as you would wish to have yours commented upon". Go on - it's fun!
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Post Options Post Options   Quote Jonas A-R Quote  Post ReplyReply Direct Link To This Post Posted: 30 June 2020 at 18:16
Olympus owns the 4/3 standard so it will be interesting to see where that ends and becomes managed. The L-mount will probably suck out whatever life is left
I see little hope for further development of Olympus cameras and lenses. And since no one seems to develop 4/3 sensors that also appears to be a dead end.
Fortunately they still make microscopes. I recently purchased one worth a small house
a9 a6300 21/2.8 Loxia 35/2.8Z 35/1.4Z 50/1.4Z 55/1.8Z 85/1.4GM 90/2.8G 12-24/4G 24-105/4G 70-200/4G 100-400/4-5.6GM 2x TC

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Post Options Post Options   Quote jvandegr Quote  Post ReplyReply Direct Link To This Post Posted: 30 June 2020 at 19:31
I shoot (or have shot) just about everything it seems and I am still impressed every time I pick up my Olympus OM-D E-M10 Mark II. They got everything right. Wonderful tactile controls, fantastic EVF, and super responsive. And Olympus' IBIS is second to none. In the newer bodies, the mechanically stabilized 4K video quality is impressive. However, it all came together just a little too late, combined with already slumping camera sales and a global pandemic. Apparently, camera sales fell harder than anything other than luggage. I hope something of Olympus is able to survive all this.

Edited by jvandegr - 02 July 2020 at 14:35
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