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Quick pricing question

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wetapunga View Drop Down
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Post Options Post Options   Quote wetapunga Quote  Post ReplyReply Direct Link To This Post Topic: Quick pricing question
    Posted: 18 September 2019 at 03:15
What kind of pricing decisions do you make when someone (out of the blue) asks for rights to use photos for advertising purposes?

Normally I just sell prints or release stuff at a nominal cost for educational use. I don't want to seriously undercut people who do this for a living, but some idea of what a fair price is would be appreciated.
a7R, a77ii, QX100 | Minolta 17-35mm G, 20mm, 35-105mm O, 50mm M, 70-210 beercan, 85mm G, 100mm M, 300mm G | Sony 16-50mm, CZ16-80mm, 70-200mm G, 135mm f2.8 STF | Tokina 11-16mm
 



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Jozioau View Drop Down
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Post Options Post Options   Quote Jozioau Quote  Post ReplyReply Direct Link To This Post Posted: 18 September 2019 at 04:14
I've never been approached on the basis of anything commercial for advertising, and hopefully there are members here with that experience who might be able to advise.
Like you I've mainly allowed images to be used for educational purposes where the fee has been nominal or even free, with attribution.
When I was once asked if I would licence an image for publication as a cover photo for a limited circulation classical music magazine, the publisher had a standard release and fee structure that I was asked to consider and then agree to, which I did.
I would imagine that whoever has approached you might have something similar?
The fee could vary enormously depending on the intended use of your image, the product it is promoting, the circulation etc.
Good luck with it all.
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wetapunga View Drop Down
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Post Options Post Options   Quote wetapunga Quote  Post ReplyReply Direct Link To This Post Posted: 18 September 2019 at 09:34
@Jozioau - thanks, Iíve asked about the circulation and format of the intended use, and whether it is a one-off deal or an image they wish to use over time.
a7R, a77ii, QX100 | Minolta 17-35mm G, 20mm, 35-105mm O, 50mm M, 70-210 beercan, 85mm G, 100mm M, 300mm G | Sony 16-50mm, CZ16-80mm, 70-200mm G, 135mm f2.8 STF | Tokina 11-16mm
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rastapartaman View Drop Down
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Post Options Post Options   Quote rastapartaman Quote  Post ReplyReply Direct Link To This Post Posted: 18 September 2019 at 17:58
It all depends on how and where they will use it, how many times, number of copies, media, etc
And if they want all the rights on the photo. That way that photo cannot be sold or used by anyone else.
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wetapunga View Drop Down
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Post Options Post Options   Quote wetapunga Quote  Post ReplyReply Direct Link To This Post Posted: 19 September 2019 at 00:53
Originally posted by rastapartaman rastapartaman wrote:

It all depends on how and where they will use it, how many times, number of copies, media, etc
And if they want all the rights on the photo. That way that photo cannot be sold or used by anyone else.


Yup, I've got a pretty good handle on the variables. It's the ballpark prices I'm unsure what to pitch at
a7R, a77ii, QX100 | Minolta 17-35mm G, 20mm, 35-105mm O, 50mm M, 70-210 beercan, 85mm G, 100mm M, 300mm G | Sony 16-50mm, CZ16-80mm, 70-200mm G, 135mm f2.8 STF | Tokina 11-16mm
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rastapartaman View Drop Down
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Post Options Post Options   Quote rastapartaman Quote  Post ReplyReply Direct Link To This Post Posted: 19 September 2019 at 02:52
Try here
Don't think, Just click it!!

my Flickr
 



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wetapunga View Drop Down
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Post Options Post Options   Quote wetapunga Quote  Post ReplyReply Direct Link To This Post Posted: 19 September 2019 at 04:49
Originally posted by rastapartaman rastapartaman wrote:

Try here


That's a fantastic resource- thanks
a7R, a77ii, QX100 | Minolta 17-35mm G, 20mm, 35-105mm O, 50mm M, 70-210 beercan, 85mm G, 100mm M, 300mm G | Sony 16-50mm, CZ16-80mm, 70-200mm G, 135mm f2.8 STF | Tokina 11-16mm
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