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Sony roadmap for 2010.

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Alexramos View Drop Down
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Posts: 387 		Post Options Post Options   Quote Alexramos Quote  Post ReplyReply Direct Link To This Post Posted: 08 September 2009 at 02:35
I donīt know...
I see Sony announce a "a730" (like D300s/7D) in PMA10 and a Pro body (World Cup) April-May with a medium resolution FF sensor (14-18MPx).
This same FF sensor could be in a cheap a800 body to end of 2010.

Lenses...?? I hope to see Tamron lenses like Sony SAM DT lenses...
Sony Alpha 200
Sony Alpha 700
Sony DT AF 18-70mm f/3.5-5.6
Sony DT AF 55-200mm f/4-5.6
 



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FreeRadical09 View Drop Down
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Posts: 82 		Post Options Post Options   Quote FreeRadical09 Quote  Post ReplyReply Direct Link To This Post Posted: 08 September 2009 at 03:50
Originally posted by jerome jerome wrote:

IFA, Berlin, 4-9 sept 2009: the A850 replaces the A900 (you already know that part)

(BTW: don't miss Leica announcing the M9 on the last day of the IFA on 9/9/09)

CES, Las Vegas, January 7-10 2010:
Sony announces the A950. Basically it is a A900 with a 32 Mpix sensor. No video mode. High iso.

So Sony is planning to replace top end models just as quickly as they replace entry models? At that pace, no camera will be new for more than 6 months... Also, the new camera will have a new sensor or the current one with a tighter pixel density like the Canon 7D?

So this means that Sony keeps 2 FF DSLRs in offer, one at 1500$ street price (MSRP 2000$) and one at 2000$ (MSRP 2500$).

Well, that would be good news, affordable prices when I decide to make the jump to FF

Expect a 600mm lens to be announced between january and april.

Swell, a welcome addition by many Im sure, long overdue for some.

(Side note: this leaves Nikon and Canon to announce a D4 and a 1D mark 4 respectively around march).

At the pace Sony plans to introduce new bodies, I think they will do so sooner than that.

From this point onwards, Sony communication will be focalized on the soccer World Cup 2010 (in june). Sony was accepted to be one of the only 6 FIFA partners already in 2007, time to get the investment back...

NAB, Las Vegas, april 10-15.
Sony announces the A1000. This will be a revolutionary camera, basically a DSLR video camera hybrid. Sony wants to use NAB, because this camera is mainly a video camera. Sony feels that RED is eating too much market share from their Cinealta line, so they need a cheaper offer along their more traditional camcorders. Expect the A1000 to look a bit like the RED, costs roughly the same and be able to take 32 MPix pictures while filming in HDV at the same time. Expect a 28-300 lens with SSM (typical video range and SSM is silent, which is important for video).

If the A1000 will cost the same as a RED camera, then Sony can forget about sales, RED cameras are nothing but cheap, let alone their lenses. Besides, RED cameras look like stuff you can do with Lego blocks, in other words, they look just as ugly as a car seen from underneath.

If they plan to turn DSLRs into video cameras from now on, then I guess its time we panicked, since it wont be long since the A1500 will allow you to play PS3 games and the camera will stop being a camera and will become an entertainment multifunctional...

Cool on the new lens though, if they make a good 28-300mm I just may get it.

Around the same time, the A2x and A3x line is replaced by smaller, cheaper crop cameras with video. Expect a very cheap A150 without built-in AF motor.

Woah woah woah, does that mean that Sony feels that the current A2xx/A3xx series isnt small enough?! I can almost completely grab a A230 with my whole hand, what are they aiming for? A "Honey I Shrunk The Kids" sized camera?

I hope youre so wrong about the A150, if Sony drops the AF motor on entry models, it will just be another sign of apocalypse.

Marketingwise, Sony communication will be axed on the FIFA:
-a pro SLR with the A950 (*)
-a new type of camera with the A1000, perfectly positioned to celebrate the convergence between photo and video on the fields
-Sony video pro stands will assist the Sony soccer photographs and videographs
-all this so that the typical soccer fan wants to buy a camera of the same brand than the pros: the new A2x-A3x line.

Your logic is a bit flawed here, usually the typical soccer fan doesnt want an entry model of the same brand as the pro they watched on the World Cup, they want the SAME camera as the pro they watched at the World Cup.

One other thing, does this mean that Canon and Nikon are going to sit the World Cup out just like that? I hardly think so.

(* a photograph which uses a photo camera incapable of video pays less FIFA royalties to be on the spot, that counts on a budget)


(Summer: A850 ceases production silently. Camera stays in program until stocks are cleared, just like the A900.)

Fotokina, Köln, september 8-10:
Sony announces the A5x, to replace the present "5" line. At the same time, a new FF DSLR is announced, the A820. Basically, a A850 with a 32 Mpix sensor and a smaller, plastic body. SD card replaces the CF slot. Video mode, built-in flash, simplified viewfinder. 1500$ MSRP, street price around 1000$ for christmas.

The A950 replacement is to be announced at CES 2011.

Ok so, the A850 and the A950 will only have a one year of product life? Whats the rush for Sony? If the world is ending, lots of profits wont do them any good in the after life.

Also, they plan to keep shrinking bodies? Do we need to raise in arms and give Sony a beating to come back to its senses? If future Sony bodies wont fit my hands comfortably, I just may end up looking elsewhere.

Just don't ask how I found all this...


What troubles me the most is that according to this, there will be more bodies introduced than lenses, moreover, the bodies will only have 1 year of life, that means that each body will be current for like... 6 or 8 months.

Lots of dreadful predictions, I just hope they are all wrong, otherwise the prediction I made at another forum will come true: Sony will actively create a barrier between formats, keep the APS-C one for low and middle end models with cheap lenses and FF for high end models with expensive optics.

Crud...
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samjackson View Drop Down
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Posts: 373 		Post Options Post Options   Quote samjackson Quote  Post ReplyReply Direct Link To This Post Posted: 08 September 2009 at 04:10
sorry, i dont believe this to be accurate, well, hoping its not
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Heidfirst View Drop Down
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Posts: 1750 		Post Options Post Options   Quote Heidfirst Quote  Post ReplyReply Direct Link To This Post Posted: 08 September 2009 at 04:30
1 thing that we do know is that Sony now have a 7fps shutter & I would put money on them not having done R&D etc. to put it in 1 mid-range APS-C model only so expect to see some other 7fps bodies turn up ...
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Harry John View Drop Down
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Posts: 900 		Post Options Post Options   Quote Harry John Quote  Post ReplyReply Direct Link To This Post Posted: 08 September 2009 at 04:52
"Roadmap" in the traditional sense is something published by the manufacturer. This isn't a roadmap; it's speculation.

What's more, I'm amazed people take posts like this so seriously. As they say around the Net, those who know can't talk and those who talk don't know.
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pulsar View Drop Down
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Posts: 74 		Post Options Post Options   Quote pulsar Quote  Post ReplyReply Direct Link To This Post Posted: 08 September 2009 at 05:08
Here is my thought about missing top of the line APC-S camera.

I wouldn't be too surprised if Sony replaces A7xx with a cheaper FF body next year. With the price of FF cameras coming down quickly, Sony probably will not want to have a $1200 APC-S along with $1200 FF. I love APC-S for the size and weight of its lenses. But if $1200 FF can do 14M cropped image and 28M full-size image, I will be happy and Sony has opportunities to sell me more FF lenses. Hopefully with advancement of technology, the size and weight of FF lenses get small and light. Until then, I'll probably stick with APC-S lenses for most.

Edited by pulsar - 08 September 2009 at 05:12
 



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Alexramos View Drop Down
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Posts: 387 		Post Options Post Options   Quote Alexramos Quote  Post ReplyReply Direct Link To This Post Posted: 08 September 2009 at 05:38
But, Sony just will announce high resolution FF cameras, what about fps?, AF system?...

I donīt think so, Sony showed the Alphas system can reach 7fps and good high ISO, the next camera will do very usefull this funtion...
Sony Alpha 200
Sony Alpha 700
Sony DT AF 18-70mm f/3.5-5.6
Sony DT AF 55-200mm f/4-5.6
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kberntsen View Drop Down
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Posts: 32 		Post Options Post Options   Quote kberntsen Quote  Post ReplyReply Direct Link To This Post Posted: 08 September 2009 at 06:11
One give away is this line here.

So this means that Sony keeps 2 FF DSLRs in offer, one at 1500$ street price (MSRP 2000$) and one at 2000$ (MSRP 2500$).


Assuming those are US prices. In the US Sony has the SURE program which means the cameras sell for the MSRP.
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roweraay View Drop Down
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Posts: 4049 		Post Options Post Options   Quote roweraay Quote  Post ReplyReply Direct Link To This Post Posted: 08 September 2009 at 06:33
Originally posted by Heidfirst Heidfirst wrote:

1 thing that we do know is that Sony now have a 7fps shutter & I would put money on them not having done R&D etc. to put it in 1 mid-range APS-C model only so expect to see some other 7fps bodies turn up ...


Yes, the shutter is AT LEAST 7FPS, with the electronics being the probable bottleneck in not enabling it to go any higher. In a different semi-pro body with significantly more enhanced electronics, the FPS might rise up even further for all we know.
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roweraay View Drop Down
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Posts: 4049 		Post Options Post Options   Quote roweraay Quote  Post ReplyReply Direct Link To This Post Posted: 08 September 2009 at 06:37
Originally posted by kberntsen kberntsen wrote:

One give away is this line here.

So this means that Sony keeps 2 FF DSLRs in offer, one at 1500$ street price (MSRP 2000$) and one at 2000$ (MSRP 2500$).


Assuming those are US prices. In the US Sony has the SURE program which means the cameras sell for the MSRP.


And the MSRP does not remain static either. The A900 has actually come down in MSRP since its release. So even with SURE, all that happens is that the price across the country will remain the same at any point in time (except for an Tax savings via internet purchases) but does not mean that the release MSRP will remain static going forward.
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sydknee View Drop Down
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Posts: 1158 		Post Options Post Options   Quote sydknee Quote  Post ReplyReply Direct Link To This Post Posted: 08 September 2009 at 06:44
If thats a road map I think I definately will invest in a GPS because this has me totally lost
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brian33 View Drop Down
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Posts: 7693 		Post Options Post Options   Quote brian33 Quote  Post ReplyReply Direct Link To This Post Posted: 08 September 2009 at 07:42
Originally posted by sydknee sydknee wrote:

If thats a road map I think I definately will invest in a GPS because this has me totally lost


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Sondermann View Drop Down
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Posts: 137 		Post Options Post Options   Quote Sondermann Quote  Post ReplyReply Direct Link To This Post Posted: 08 September 2009 at 08:36
Originally posted by Dunkellic Dunkellic wrote:

for example that the competitor to red would be part of the alpha-linup instead of sonys already established cinealta-line (where it already competes with red).


Since that product would be a hybrid between video and stills and since putting it in the Alpha line-up would mean boosting the visibility and marketing appeal of the Alpha brand, I don't think it would be a particularly bad idea. But I'll admit that I'm don't really know about the market dynamics and price pressures in this particular market segment.

Originally posted by Dunkellic Dunkellic wrote:

or that there isn't any mention of an evil-camera (which apart from being almost confirmed, was rumored for some time now).
it is also unplausible that sony would renew their entry-level lineup that early, etc..


Re EVIL - Sony might as well test the waters with a fixed-lens APS-C camera that would be part of their cybershot line. And I wouldn't be surprised at all if the A2x, A3x line would be updated pretty soon - after all the last update (which came less then 18 month after the introduction of the A200/A300/A350) basically put old technology in a new dress.
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lmorel View Drop Down
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Posts: 155 		Post Options Post Options   Quote lmorel Quote  Post ReplyReply Direct Link To This Post Posted: 08 September 2009 at 09:28
Originally posted by Harry John Harry John wrote:

...I'm amazed people take posts like this so seriously. As they say around the Net, those who know can't talk and those who talk don't know...


Well said, thank you!

I visit Dyxum every day - mostly with pleasure - but start to get so very tired of threads like this. I know, I don't have to read it so that's what I will do.

The thing that bothers me most is the tendency to an atmosphere where (almost) everybody seems to be so unhappy with the stuff they have. I would say: stop the whining, start making photo's and learn to get the most out of your gear. It's capable of much more than you'd expect.
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