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Sony's EVIL GUI revealed (a bit) in CP+

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Post Options Post Options   Quote kiklop Quote  Post ReplyReply Direct Link To This Post Posted: 15 April 2010 at 16:12
Originally posted by PhotoTraveler PhotoTraveler wrote:


Sony needs to offer an adapter. But in no way will such things driver a lot of users, especially when it looks like the first models target P&S up-graders.

Agree fully.
And worth to repeat; those that would use adapters are not the userbase Sony count for gaining marketing share in this segment.
Originally posted by PhotoTraveler PhotoTraveler wrote:

The first cameras/lenses might be nothing super special. But if they come out with a line of high end Zeiss stuff for those bodies, and bring Pro build bodies. And thus give themselves a 21st century Leica M analog, they will have a setup that will sell like hotcakes.

You are aware that we are talking about sony?

While we didn't have a clue about Sony intention with DSLR market (and they certainly made any prediction hard to make with statements like "we aim to be the second DSLR company" at the beginning ) i think recent years gave us more than enough info about what Sony is aiming for.

Let's look at the P&S market; do we have any "high end" Sony P&S camera? A Canon G series competitor for example?
We can't say they didn't had the time to provide one; quite the opposite; they actually discounted V series which was IMHO the only Sony PS series that could gain significant respect.

Do we have any "high-end" DSLR? Do anyone really expect the new a7xx will be a 7D/d400s class camera?

IMHO, it is hard to believe EVIL cameras will go different path; it seems to me that Sony isn't interested in such things at all (not that they can't; they just don't care to do it).

I'm not so active in discussions about new Sony EVIL cameras since i'm a bit in a privileged position than most here for the info i have but i would really like to stress that too high expectations could leave to unnecessary disappointments.

Sony Nex cameras will be great for target users; i don't have any doubt about it. And Sony marketing will do their best in this respect as well. It will be a very interesting "back-up" system for many a-mount users (although, honestly speaking not significantly better as some other systems of this kind on the market)
But, those that do expect an "ultimate small sized cameras" in a "photographic tradition sense" may be quite disappointed IMHO.
 



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Post Options Post Options   Quote CTYankee Quote  Post ReplyReply Direct Link To This Post Posted: 15 April 2010 at 16:21
Originally posted by Kiklop Kiklop wrote:

Originally posted by PhotoTraveler PhotoTraveler wrote:


Sony needs to offer an adapter. But in no way will such things driver a lot of users, especially when it looks like the first models target P&S up-graders.

Agree fully.
And worth to repeat; those that would use adapters are not the userbase Sony count for gaining marketing share in this segment.


If Sony were all that terribly concerned about that userbase, we'd have an A7xx by now

Originally posted by Kiklop Kiklop wrote:

   
Originally posted by PhotoTraveler PhotoTraveler wrote:

And thus give themselves a 21st century Leica M analog, they will have a setup that will sell like hotcakes.

You are aware that we are talking about sony?

Let's look at the P&S market; do we have any "high end" Sony P&S camera? A Canon G series competitor for example?

Do we have any "high-end" DSLR? Do anyone really expect the new a7xx will be a 7D/d400s class camera?

IMHO, it is hard to believe EVIL cameras will go different path; it seems to me that Sony isn't interested in such things at all (not that they can't; they just don't care to do it).


I have to say this is my opinion of Sony after a few years, too. It comes from digicams on up. Sony is after volume sales; they're not good at maintaining a line over time, but prefer to do whatever seems right at the time. They want to draw in consumers, then push them into a higher priced item with some key feature (like high res LCD) and push enthusiasts into another class of camera (so I don't expect we'll ever see sub-$1000 DSLRs with DOF preview & MLU again).

I'm sure it will work out for them and I'm sure the people who buy based on knowing what's offered (rather than relying on Sony offering something in the future) will be more than satisfied with quality products. (As aside: Mike Johnston posted a link on TOP to a users survey to study digicam failures, and Sony rates very well). I'm just going to look at what Sony offers with the assumption that if something I want isn't there, it isn't going to be there in the future. (A safe assumption with any system, but I think I'm finally getting a good feeling for Sony's strategy and it doesn't really suit me).
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Post Options Post Options   Quote hoge-fan Quote  Post ReplyReply Direct Link To This Post Posted: 15 April 2010 at 16:22
OMG this thread has been a month old and still going on

Edited by hoge-fan - 15 April 2010 at 16:32
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Post Options Post Options   Quote roweraay Quote  Post ReplyReply Direct Link To This Post Posted: 15 April 2010 at 18:30
Originally posted by Kiklop Kiklop wrote:

I'm not so active in discussions about new Sony EVIL cameras since i'm a bit in a privileged position than most here for the info i have but i would really like to stress that too high expectations could leave to unnecessary disappointments..


I don't expect these first EVIL bodies to be something that will shake up the market. They will mostly be consumer-grade products (based on what was displayed during PMA), with the above mentioned touch-screen based interface, if I were to hazard a guess.

I would be interested in the product(s) that follow(s) this initial release (aimed at semi-pros and professionals), along with the lens roadmap.

Again, purely guessing, I would think there would be a couple of small primes and a general purpose zoom that will be released with this new body. Pro-grade stuff (lenses and bodies) will be announced shortly thereafter and that will include the expected Carl Zeiss and other "G" branded stuff.
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Post Options Post Options   Quote RubberDials Quote  Post ReplyReply Direct Link To This Post Posted: 15 April 2010 at 18:32
Originally posted by CTYankee CTYankee wrote:

I can see people going with m43 solely for the Panasonic 20/1.7.


Don't forget that this lens benefits from software 'correction' of distortion and vignetting on the panasonic body. If you buy it and use it on an Olympus Pen you get dark corners with bags of pincushioning because the Olympus software doesn't correct it.

Problems like this will limit the interchangeability of lenses amongst the various makes of M43 and EVILS IMHO.
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Post Options Post Options   Quote Myst Quote  Post ReplyReply Direct Link To This Post Posted: 15 April 2010 at 18:56
Originally posted by RubberDials RubberDials wrote:

Originally posted by CTYankee CTYankee wrote:

I can see people going with m43 solely for the Panasonic 20/1.7.


Don't forget that this lens benefits from software 'correction' of distortion and vignetting on the panasonic body. If you buy it and use it on an Olympus Pen you get dark corners with bags of pincushioning because the Olympus software doesn't correct it.

the oly pen series corrects the same things that the panasonic cameras do, except the lateral color fringing.
i am thinking of buying a m4/3 camera just for that lens because it would be a dream team for street photography.
 



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Post Options Post Options   Quote Tuputam Quote  Post ReplyReply Direct Link To This Post Posted: 15 April 2010 at 22:23
Originally posted by Kiklop Kiklop wrote:



I'm not so active in discussions about new Sony EVIL cameras since i'm a bit in a privileged position than most here for the info i have but i would really like to stress that too high expectations could leave to unnecessary disappointments.


Is the new mounta real mount or just electrical/magnetic mount, as looks like in mockup?
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Post Options Post Options   Quote Tuputam Quote  Post ReplyReply Direct Link To This Post Posted: 15 April 2010 at 22:26

There is nothing wrong with catering to entry-level,as long as price is reasonable and it has all the features/gimmicks. If Sony EVIL has all the features of cybershot HXV, it will do well.
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Post Options Post Options   Quote Sondermann Quote  Post ReplyReply Direct Link To This Post Posted: 16 April 2010 at 18:20
Originally posted by CTYankee CTYankee wrote:

   They want to draw in consumers, then push them into a higher priced item with some key feature (like high res LCD) and push enthusiasts into another class of camera (so I don't expect we'll ever see sub-$1000 DSLRs with DOF preview & MLU again).


Sure, we don't know the price yet, but...



(please note that this is the smaller model, not the A7xx)
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Post Options Post Options   Quote CTYankee Quote  Post ReplyReply Direct Link To This Post Posted: 16 April 2010 at 19:11
Nice find ! Maybe they're listening after all ? (Won't get hopes up until we see more evidence). Thanks for posting that photo.
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Post Options Post Options   Quote PhotoTraveler Quote  Post ReplyReply Direct Link To This Post Posted: 17 April 2010 at 04:54
The EVIL models should cause Sony to consolidate their entry DSLR into a singular model (or single model with 2 resolutions). As we see above, it will probably be a A100 type camera (full features/competent/cheap).

There is no reason for them to have a ton of entry level models in DSLRs once the EVILs are around since most new folks will go for that, only those who really desire an SLR will go that route.

The 2 DSLRs sony shown, and a A850/A900 replacement might be the lineup they offer for DSLRs for a while.
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Post Options Post Options   Quote CTYankee Quote  Post ReplyReply Direct Link To This Post Posted: 17 April 2010 at 04:57
Personally, I'd love an Alpha mount EVIL in the Alpha lineup. Just one camera alongside the DSLRs. Not too big, not too small. (Obviously no reduced registration - it would be A330 sized or bigger).

But elimination of the mirror is a fine thing in its own right. I'd love a quieter, lower-vibration Alpha body w/full time LV (and, presumably, a high res EVF to take the place of the OVF).

I'm really not terribly interested in a whole EVIL "system" ... just a small body & pancake lens & maybe another lens or two.
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Post Options Post Options   Quote jedidentite Quote  Post ReplyReply Direct Link To This Post Posted: 17 April 2010 at 05:17
I hope sony's EVIL comes out soon...hard to hold back the gf1 lust.
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Post Options Post Options   Quote brian33 Quote  Post ReplyReply Direct Link To This Post Posted: 17 April 2010 at 08:54
Originally posted by jedidentite jedidentite wrote:

I hope sony's EVIL comes out soon...hard to hold back the gf1 lust.


I'm in the same boat: my wife wants me to shoot video once our baby comes, and she's due in 3 1/2 months!

Personally though I don't see myself with a smaller "back-up system". If I want to take photos, I lug out the 850 and that's that. I can't ever imagine myself saying, I want to take photos, but I don't want to take my camera. I don't know quite how to put this but, wanting to take photos and wanting my camera with me are sort of the same thing. If I don't want my camera with me it's because I don't want to take pictures.
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