Sony's EVIL GUI revealed (a bit) in CP+

PhotoTraveler wrote: Sony needs to offer an adapter. But in no way will such things driver a lot of users, especially when it looks like the first models target P&S up-graders.

Agree fully.
And worth to repeat; those that would use adapters are not the userbase Sony count for gaining marketing share in this segment.

PhotoTraveler wrote: The first cameras/lenses might be nothing super special. But if they come out with a line of high end Zeiss stuff for those bodies, and bring Pro build bodies. And thus give themselves a 21st century Leica M analog, they will have a setup that will sell like hotcakes.

You are aware that we are talking about sony?

While we didn't have a clue about Sony intention with DSLR market (and they certainly made any prediction hard to make with statements like "we aim to be the second DSLR company" at the beginning ) i think recent years gave us more than enough info about what Sony is aiming for.

Let's look at the P&S market; do we have any "high end" Sony P&S camera? A Canon G series competitor for example?
We can't say they didn't had the time to provide one; quite the opposite; they actually discounted V series which was IMHO the only Sony PS series that could gain significant respect.

Do we have any "high-end" DSLR? Do anyone really expect the new a7xx will be a 7D/d400s class camera?

IMHO, it is hard to believe EVIL cameras will go different path; it seems to me that Sony isn't interested in such things at all (not that they can't; they just don't care to do it).

I'm not so active in discussions about new Sony EVIL cameras since i'm a bit in a privileged position than most here for the info i have but i would really like to stress that too high expectations could leave to unnecessary disappointments.

Sony Nex cameras will be great for target users; i don't have any doubt about it. And Sony marketing will do their best in this respect as well. It will be a very interesting "back-up" system for many a-mount users (although, honestly speaking not significantly better as some other systems of this kind on the market)
But, those that do expect an "ultimate small sized cameras" in a "photographic tradition sense" may be quite disappointed IMHO.

OMG this thread has been a month old and still going on

Edited by hoge-fan - 15 April 2010 at 16:32

CTYankee wrote: I can see people going with m43 solely for the Panasonic 20/1.7.

Don't forget that this lens benefits from software 'correction' of distortion and vignetting on the panasonic body. If you buy it and use it on an Olympus Pen you get dark corners with bags of pincushioning because the Olympus software doesn't correct it.

Problems like this will limit the interchangeability of lenses amongst the various makes of M43 and EVILS IMHO.

Kiklop wrote: I'm not so active in discussions about new Sony EVIL cameras since i'm a bit in a privileged position than most here for the info i have but i would really like to stress that too high expectations could leave to unnecessary disappointments.

Is the new mounta real mount or just electrical/magnetic mount, as looks like in mockup?

CTYankee wrote:    They want to draw in consumers, then push them into a higher priced item with some key feature (like high res LCD) and push enthusiasts into another class of camera (so I don't expect we'll ever see sub-$1000 DSLRs with DOF preview & MLU again).

Sure, we don't know the price yet, but...



(please note that this is the smaller model, not the A7xx)

The EVIL models should cause Sony to consolidate their entry DSLR into a singular model (or single model with 2 resolutions). As we see above, it will probably be a A100 type camera (full features/competent/cheap).

There is no reason for them to have a ton of entry level models in DSLRs once the EVILs are around since most new folks will go for that, only those who really desire an SLR will go that route.

The 2 DSLRs sony shown, and a A850/A900 replacement might be the lineup they offer for DSLRs for a while.

I hope sony's EVIL comes out soon...hard to hold back the gf1 lust.